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Course
overview
In business, change is inevitable.
And more often than not, the organizations that adapt to – and manage – change more effectively are the ones that succeed.
Whether your business processes are undergoing upheaval, or you’re facing change on a smaller scale, you need the right approach.
In this change management course, two experts prepare you to lead and facilitate strategic change. You’ll discover two change management frameworks, learn to gain buy-in from stakeholders, gain the tools to overcome change management challenges, and uncover the secrets of measuring the success of your change management model.
Alongside your expert guides, you’ll become a master of facilitating organizational change. Get Change Management Certified and become an adaptable, efficient leader.
Chapters
- Our role as change agents
- [Fireside chat] Doing versus being: Learning networks & more!
- Why change management is critical to your enablement strategy
- Immunity to change
- Coursework activity | Competency map
Chapters
- John Kotter's 8 accelerators
- ADKAR
- Choosing the right framework
- [Fireside chat] Every enablement initiative is a change management initiative in disguise
- Coursework activity | Change management framework
Chapters
- Scaling revenue enablement
- Is all coaching created equal?
- Defining the roles of revenue leaders
- Managing change with leaders, first
Chapters
- What is buy-in and why is it important?
- Strategically generating buy-in
- Step 1: Stakeholder identification
- Coursework activity | Stakeholder analysis
- Step 2: Meta-program analysis
- Coursework activity | Meta-program analysis
- Step 3: Our asks in a buy-in context
- Coursework activity | Our asks
- Step 4: The action plan
- Coursework activity | The action plan
Chapters
- But wait, there's more?!
- T minus how many days to impact?
- Kicking off what, exactly?
- [Fireside chat] From chaos to transformation
Chapters
Chapters
Modules
Modules
Modules
Chapters
- Our role as change agents
- [Fireside chat] Doing versus being: Learning networks & more!
- Why change management is critical to your enablement strategy
- Immunity to change
- Coursework activity | Competency map
Chapters
- John Kotter's 8 accelerators
- ADKAR
- Choosing the right framework
- [Fireside chat] Every enablement initiative is a change management initiative in disguise
- Coursework activity | Change management framework
Chapters
- Scaling revenue enablement
- Is all coaching created equal?
- Defining the roles of revenue leaders
- Managing change with leaders, first
Chapters
- What is buy-in and why is it important?
- Strategically generating buy-in
- Step 1: Stakeholder identification
- Coursework activity | Stakeholder analysis
- Step 2: Meta-program analysis
- Coursework activity | Meta-program analysis
- Step 3: Our asks in a buy-in context
- Coursework activity | Our asks
- Step 4: The action plan
- Coursework activity | The action plan
Chapters
- But wait, there's more?!
- T minus how many days to impact?
- Kicking off what, exactly?
- [Fireside chat] From chaos to transformation
Chapters
Chapters
Modules
Modules
Modules
Our stats

.avif)
"This course helped me understand how to use a change management framework for all enablement initiatives and how to get stakeholders’ buy-in. I strongly recommend it if you are looking for clarity and guidance regarding change management."
Sonia Pupaza
Field Enablement Manager
“It was great to be able to complete a self-paced certification - content was engaging and kept me interested - the fireside chats were a great inclusion. The downloadable resources were also fantastic.”
Rena Charalambous
Sales Enablement Manager
Download
your brochure
Learn from the collective success and experience of the world’s biggest product marketing community. Not only that, but our certifications are built with the support of PMMs from the largest orgs around such as Adobe, Google, Linkedin, Atlassian, Grammarly, and many more.
If you need help convincing your company to pay for your training, we’ve done the leg work for you.

By the end of the course
you'll be able to...
Lead with confidence
Own strategic change processes in your organization.
Manage change
Implement change management models you know are effective.
Work with stakeholders
Learn to gain buy-in and never struggle for cross-functional support again.
What's
included
Industry-leading, expert-led curriculum that covers the key areas of change management – with nothing but expert intel throughout.
Cutting-edge insights from two world-leading change management experts on how to adapt and facilitate strategic change – so you can tap into those learnings and expedite your own success.
Exam questions throughout to consolidate your learning, challenge your way of thinking and ensure you’re able to apply what you learn to your real-world challenges.
Tried, tested, and vetted templates and frameworks ready to use right away, so you can streamline your processes and work with peace of mind.
Create your own bank of tangible takeaways, bring them back to your boss, implement them right away, demonstrate ROI, and grow your career.
Access fireside chats from industry experts. Apply practical tools and resources to implement effective sales training strategies.
Get officially Change Management certified and prove you’ve got what it takes to manage organizational change efficiently and effectively!
Access the entire course content library for life, and bring your learnings with you wherever you go.
Get personalized and actionable advice to your toughest product marketing questions, backed by Product Marketing Alliance’s entire knowledge base, using PMM-GPT.
Get access to
these resources...
With every single one of our courses and certifications, you can get your hands on templates, frameworks, and toolkits. All are designed with the cumulative knowledge of our community to help you implement your newfound knowledge the very next day.

Get this course plus 11 others,with Pro+ membership
Discover how our Pro+ memberships stack up against our individual courses to find the best fit for you or your team.
Sales Enablement Certified: Core
11+ Masters certifications
1 free in-person Summit ticket a year
Live GTM, revenue & AI workshops
Mentor program
100s of exclusive content
60+ templates & frameworks
450+ hours of expert insights
Members-only community
SEC GPT
Lifetime access to individual course bought
Access to all future course updates
Official certification if you pass the exams
Course
benefits
Gain in-depth change management knowledge
Learn effective techniques from experts
Become a strategic partner in your organization
Why choosecourses from SEC?
Whether you prefer learning in bulk or taking things one step at a time, select the plan that’s best for you.
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Get your team onthe same page...
Fill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates.
Don’t wait ‘til the workshopget your answers instantly.
Get personalized advice for all your enablement questions, backed by our entire knowledge base through SEC GPT - your enablement AI assistant.
FAQS
If you’re new to change management and need to learn the fundamentals, or are a seasoned professional looking for some fresh new ideas that have been tested and have proven results, then Change Management: Certified is for you.
The course is 100% online and entirely self-paced. Once you enroll, you’ll work through the modules in chronological order and be invited to take part in activities. At the end of each module, you’ll be presented with mandatory exam questions and if you pass all these, you’ll become Change Management: Certified!
The course content, activities, and exams will take approximately 5 hours to complete. However, as the course is entirely self-paced, you can take as long as you need.
If you fail the first time around you'll be given the option to retake the exam. If you fail the second attempt, unfortunately, it means you won’t get the certificate. However, all’s not lost, you’ll have still learned LOTS and you’ll be given access to the course materials for life - so you can brush up on the bits you slipped up on forevermore.
For life! One, one-off payment gives you unlimited to all the course’s content forevermore.