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Convince
your boss
Download
your brochure
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Master enablement metrics andstart to showcase your success
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Brought to you,
in partnership with...
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Course
overview
Frustrated with how you track your enablement team’s success? Feel like your time and effort doesn’t result in tangible results that you can show to leadership teams?
Created in collaboration with enablement experts, this course doesn't just teach you metrics; it empowers you to demonstrate enablement’s value.
You'll learn tried-and-tested ways to track and measure enablement’s performance, how to use those numbers to refine your programs, and discover how to present those metrics to leadership and showcase your worth.
Become Enablement Metrics Certified and cement enablement’s place as a trusted resource in your organization.
Chapters
- Why we measure
- Exam 1
Chapters
- Distinguish the right measurements for your team
- Exam 2
- [Bonus footage] Enablement metrics 101 - Carly Lehner, Head of Revenue at Andela
Chapters
- Ensuring measurements are meaningful
- Exam 3
Chapters
- Reporting your results to stakeholders and tracking your goals
- Exam 4
Chapters
- Ensuring consistency and relevance
- Exam 5
Chapters
- Exploring new hire training
- Exam 6
Chapters
- How to create engaging monthly webinars
- Exam 7
Modules
- Connecting product training to your goals
- Exam 8
Modules
- Training and tracking your seller's soft skills
- Exam 9
- [Bonus footage] The importance of SE metrics - Expert panel discussion
Modules
- How to measure comms tools and TOIs
- Exam 10
- [Fireside chat] The importance of metrics and their relationship to sales - Rob Hornish, Chief Sales Officer at Redaptive, Inc
Chapters
- Why we measure
- Exam 1
Chapters
- Distinguish the right measurements for your team
- Exam 2
- [Bonus footage] Enablement metrics 101 - Carly Lehner, Head of Revenue at Andela
Chapters
- Ensuring measurements are meaningful
- Exam 3
Chapters
- Reporting your results to stakeholders and tracking your goals
- Exam 4
Chapters
- Ensuring consistency and relevance
- Exam 5
Chapters
- Exploring new hire training
- Exam 6
Chapters
- How to create engaging monthly webinars
- Exam 7
Modules
- Connecting product training to your goals
- Exam 8
Modules
- Training and tracking your seller's soft skills
- Exam 9
- [Bonus footage] The importance of SE metrics - Expert panel discussion
Modules
- How to measure comms tools and TOIs
- Exam 10
- [Fireside chat] The importance of metrics and their relationship to sales - Rob Hornish, Chief Sales Officer at Redaptive, Inc
Our stats
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"The instructor is an expert in the domain of enablement metrics and brings a wealth of knowledge to the course; provides real-world examples and case studies, illustrating how enablement metrics can drive meaningful change and improve performance."
Tina Kuralt
Sales Enablement Manager
"Love this course! Lots of insight for someone leading a new sales enablement team and looking to focus more on metrics. We are currently working on our baseline, and this was helpful for a beginner. I loved the variety of content an the way it was delivered. Excellent host/facilitator as well! Thoroughly enjoyed it and will be putting a lot of what I learned into practice."
Sarah Wester
Senior Manager of Sales Enablement & Operations
“Since I am the first and only sales enablement person at my company, this course was extremely helpful. The experience was like being mentored in this area by experienced sales enablement professionals.“
Lauren Ballinger
Director of Sales Enablement
Download
your brochure
Learn from the collective success and experience of the world’s biggest product marketing community. Not only that, but our certifications are built with the support of PMMs from the largest orgs around such as Adobe, Google, Linkedin, Atlassian, Grammarly, and many more.
If you need help convincing your company to pay for your training, we’ve done the leg work for you.
Your
instructors
Your instructor,
Chris Tran
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A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.
Holly gets a kick out of solving problems with cross-functional teams and telling good stories.
Your instructor,
Laura Welch
Laura is the Director of MADO Change Management at HP, bringing over 20 years of experience in marketing and product marketing to her role. With a strong background in training and enablement spanning over 15 years, she is known for her expertise in driving organizational change. Laura is also a professional speaker and TEDx presenter, captivating audiences with her talk "10,000 Miles: The Momentum of One Step". Beyond her professional accomplishments, Laura holds a 3rd Degree Black Belt in MMA and serves as a mentor for the Young Women's Association in Austin (YWA), empowering the next generation of leaders.
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Your instructor,
Chris Tran
A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.
Holly gets a kick out of solving problems with cross-functional teams and telling good stories.
Your instructor,
Rob Hornish
Rob is the Chief Sales Officer (CSO) at Redaptive, Inc., where he brings his dynamic leadership style to drive sales excellence. With a relentless focus on results, he leads by example in the trenches, coaching his team to success. Rob's ability to simplify complex technical challenges and build consensus among diverse stakeholders ensures wins for his team, partners, and customers. His commitment to investing in his team's development and fostering trust underscores his dedication to driving sustainable growth while keeping the journey enjoyable.
Your instructor,
Chris Tran
A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.
Holly gets a kick out of solving problems with cross-functional teams and telling good stories.
Your instructor,
Carly Lehner
Carly is a highly accomplished and results-driven pro with over 10 years of experience in Revenue Enablement. She has a poven track record in leading global strategy and execution of Enablement initiatives, with a focus on creating efficient sales processes, developing training programmes, and driving revenue growth.
By the end of the course
you'll be able to...
Measure impact
Efficiently track your sales enablement activities, ensuring every effort aligns with tangible business outcomes.
Showcase value
Articulate and prove the undeniable significance of your enablement initiatives, moving from "nice-to-have" to indispensable.
Optimize strategy
Connect metrics seamlessly with your team's vision, ensuring a unified, results-driven approach to sales enablement.
What's
included
Experience 10 meticulously designed modules, packed with insights and strategies to boost your enablement metrics mastery journey.
Engage with optional yet impactful tasks and activities that consolidate your learning, ensuring you grasp every topic at a deeper level.
Challenge yourself with 50 carefully curated questions scattered throughout the course. They're not just tests; they're stepping stones to mastery.
Get your hands on top-tier, industry-approved templates. Ready to implement, they're your secret weapon for quick, effective enablement action.
Delve into expert perspectives from Laura Welch and others. With over 23 years of industry experience, her wisdom is your new guiding light.
One payment, unlimited access. Dive back into course materials anytime, anywhere. Your personal enablement library, available for life.
Upon course completion, secure your Enablement Metrics Masters certification – a testament to your expertise, commitment, and new-found skills.
Engage with multimedia content: videos, infographics, and more. Learning is an experience, and we've made it immersive.
Get personalized and actionable advice to your toughest product marketing questions, backed by Product Marketing Alliance’s entire knowledge base, using PMM-GPT.
Get access to
these resources...
With every single one of our courses and certifications, you can get your hands on templates, frameworks, and toolkits. All are designed with the cumulative knowledge of our community to help you implement your newfound knowledge the very next day.
Get this course plus 11 others,with Pro+ membership
Discover how our Pro+ memberships stack up against our individual courses to find the best fit for you or your team.
Sales Enablement Certified: Core
11+ Masters certifications
1 free in-person Summit ticket a year
Live GTM, revenue & AI workshops
Mentor program
100s of exclusive content
60+ templates & frameworks
450+ hours of expert insights
Members-only community
SEC GPT
Lifetime access to individual course bought
Access to all future course updates
Official certification if you pass the exams
Course
benefits
Competitive edge: Stand out in the sales enablement arena with advanced metric knowledge, making you a sought-after expert in the field.
Informed decision-making: Harness the power of metrics to make data-driven decisions, ensuring optimal results for your sales initiatives.
Career growth: With a prestigious certification under your belt, open doors to new opportunities and climb the career ladder faster.
Why choosecourses from SEC?
Whether you prefer learning in bulk or taking things one step at a time, select the plan that’s best for you.
Old Way
New Way
Get your team onthe same page...
Fill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates.
Don’t wait ‘til the workshopget your answers instantly.
Get personalized advice for all your enablement questions, backed by our entire knowledge base through SEC GPT - your enablement AI assistant.
FAQS
Anyone eager to amp up their sales enablement metrics skills! Whether you're just starting out or looking to refine your expertise, this course is your ticket to success.
Around 3 hours. Perfect for a deep dive over a weekend or spread out over a few evenings!
You'll walk away with the Enablement Metrics: Masters certification, a shiny badge of honor. Not just that, you'll have a toolkit of knowledge to apply in the real world. Oh, and you'll have lifetime access to all the course content – so you can revisit anytime!
If you fail the first time around you'll be given the option to retake the exam. If you fail the second attempt, unfortunately, it means you won’t get the certificate. However, all’s not lost, you’ll have still learned LOTS and you’ll be given access to the course materials for life - so you can brush up on the bits you slipped up on forevermore.
For life! One, one-off payment gives you unlimited to all the course’s content forevermore.
