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Convince
your boss
Download
your brochure
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Learn to sell yourproduct’s story
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Brought to you,
in partnership with...
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Course
overview
Ever feel like your product's amazing features are just... lost in translation?
Learn to build messaging foundations that truly resonate with and engage your prospects.
We'll guide you through drafting, layering, and reviewing your messaging, ensuring it’s perfectly synced across your organization.
This is about more than listing features; it’s creating a compelling narrative that sells.
Say goodbye to dull, ineffective messages and hello to a masterful, conversion-driving strategy.
Chapters
- Product messaging defined
- The business impact of messaging and why good messaging is so crucial
- Product marketing's role in messaging
- The foundation for successful messaging
Chapters
- Getting maximum impact from messaging frameworks
- Common fails and how to avoid making them yourself
- Messaging framework
- Messaging framework - message home
- [Fireside chat] How to use strong messaging across multiple verticals - Holly Watson, Senior PMM at Amazon Web Services
Chapters
- Researching tips
- How to cover every base by seeking help
- Gathering your proof points
Chapters
- How to set objectives and draft your key messages
- Top tips for layering and reviewing your messaging
- Working with copywriters effectively
- [Fireside chat] How to use a combined messaging and positioning framework - Div Manickam, Director of Product Marketing at Celigo
Chapters
- Validating your messaging
- Reviewing your messaging - do's and dont's
- [Bonus footage] Don't NOT talk about features - Tim Hinds, Product Marketing & Product Owner, Co-Founder at GrokSpark
- [Fireside chat] James Doman-Pipe, Head of Product Marketing at Remote
Chapters
- How to keep engagement high
- Best practices for dealing with messaging challenges
- Message syncing and why it matters
- How to ensure messaging is utilized across an organization
- [Bonus footage] Map your messaging - Karyn DeJong, Director of Product Marketing at Morningstar Inc
- [Fireside chat] Sarah Din - VP of Product Marketing at Builder.io
Chapters
Modules
Modules
Modules
Chapters
- Product messaging defined
- The business impact of messaging and why good messaging is so crucial
- Product marketing's role in messaging
- The foundation for successful messaging
Chapters
- Getting maximum impact from messaging frameworks
- Common fails and how to avoid making them yourself
- Messaging framework
- Messaging framework - message home
- [Fireside chat] How to use strong messaging across multiple verticals - Holly Watson, Senior PMM at Amazon Web Services
Chapters
- Researching tips
- How to cover every base by seeking help
- Gathering your proof points
Chapters
- How to set objectives and draft your key messages
- Top tips for layering and reviewing your messaging
- Working with copywriters effectively
- [Fireside chat] How to use a combined messaging and positioning framework - Div Manickam, Director of Product Marketing at Celigo
Chapters
- Validating your messaging
- Reviewing your messaging - do's and dont's
- [Bonus footage] Don't NOT talk about features - Tim Hinds, Product Marketing & Product Owner, Co-Founder at GrokSpark
- [Fireside chat] James Doman-Pipe, Head of Product Marketing at Remote
Chapters
- How to keep engagement high
- Best practices for dealing with messaging challenges
- Message syncing and why it matters
- How to ensure messaging is utilized across an organization
- [Bonus footage] Map your messaging - Karyn DeJong, Director of Product Marketing at Morningstar Inc
- [Fireside chat] Sarah Din - VP of Product Marketing at Builder.io
Chapters
Modules
Modules
Modules
Our stats
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"If you're looking for a good foundational understanding of Messaging and it's place within a Go To Market team, this is a really useful course."
David Sweeney
Enablement Partner
"Another home run from SEC! This is a perfect course that explains how to do messaging in detail, with priceless input on common pitfalls. To quote Bryony, 'if you don’t take ownership over the message your product is sending, other people will."
Igor Kranjčec
Head of Marketing
Download
your brochure
Learn from the collective success and experience of the world’s biggest product marketing community. Not only that, but our certifications are built with the support of PMMs from the largest orgs around such as Adobe, Google, Linkedin, Atlassian, Grammarly, and many more.
If you need help convincing your company to pay for your training, we’ve done the leg work for you.
Your
instructors
Your instructor,
Chris Tran
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A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.
Holly gets a kick out of solving problems with cross-functional teams and telling good stories.
Your instructor,
Div Manickam
Div currently serves as Director of Product Marketing at Celigo and is an expert in residence at Product Marketing Alliance.
Throughout her career, she’s led B2B SaaS product marketing efforts in startups and Fortune 500 technology companies in collaboration with product, sales, and marketing teams. Div enjoys sharing experiences on career growth, authentic leadership, mindfulness, mental well-being, stress and anxiety, and product marketing.
Your instructor,
Chris Tran
A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.
Holly gets a kick out of solving problems with cross-functional teams and telling good stories.
Your instructor,
Holly Watson
Holly works diligently to foster great working relationships with all teams as a Product Marketing leader. She built and implemented a cross-department go-to-market strategy, works closely with Product to define and implement new product development (experience in launching AI capabilities, Integrations & APIs, and new product lines), and thoroughly understands both the sales process as it relates to customer acquisition and the customer journey stages as it relates to retention and adoption.
Your instructor,
Chris Tran
A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.
Holly gets a kick out of solving problems with cross-functional teams and telling good stories.
Your instructor,
James Doman-Pipe
James is a strategic, commercially-minded B2B SaaS marketer with a proven track record leading product marketing from startups to exits.
As a creative, customer-centric self-starter, he brings broad experience across marketing, product, sales, and success. James continually seeks new ideas and skills to enable better decisions and maximize impact.
He excels in problem-solving teams with high standards in mission-led businesses.
Recognized for his expertise, James was named a Top 100 Product Marketing Influencer in 2022 and Positioning & Messaging Maestro of the Year in 2021. His customer-centric, strategic mindset drives success for companies he's worked with.
By the end of the course
you'll be able to...
Sell stories, not products
Equip your sales team with the knowledge and tools they need to convert leads into loyal customers effectively.
Master strategy
Design and implement a tailored messaging framework that aligns with your product’s unique value and market goals.
Engage prospects
Learn to create content that captures attention, fosters engagement, and builds trust with both internal and external stakeholders.
What's
included
Enjoy over 4 hours of expert-led material, turning you into a messaging maestro ready to capture your market’s attention.
Navigate through 6 detailed modules, your roadmap from messaging basics to advanced strategies for sales enablement success.
Tackle 80+ exam questions designed to reinforce your learning and set you up for practical application.
Use our tried and true templates to effortlessly craft compelling content and streamline your messaging strategy.
Gain exclusive insights from industry leaders, your personal guides to best practices in messaging.
Enjoy lifelong access to all course materials, including future updates—it’s a resource that grows with you.
Engage with bonus video content, featuring rich conversations with seasoned messaging experts from top global brands.
Earn your official Messaging Certified: Masters certification as proof of your newfound expertise. It’s your hard work, certified.
Get personalized and actionable advice to your toughest product marketing questions, backed by Product Marketing Alliance’s entire knowledge base, using PMM-GPT.
Get access to
these resources...
With every single one of our courses and certifications, you can get your hands on templates, frameworks, and toolkits. All are designed with the cumulative knowledge of our community to help you implement your newfound knowledge the very next day.
Get this course plus 11 others,with Pro+ membership
Discover how our Pro+ memberships stack up against our individual courses to find the best fit for you or your team.
Sales Enablement Certified: Core
11+ Masters certifications
1 free in-person Summit ticket a year
Live GTM, revenue & AI workshops
Mentor program
100s of exclusive content
60+ templates & frameworks
450+ hours of expert insights
Members-only community
SEC GPT
Lifetime access to individual course bought
Access to all future course updates
Official certification if you pass the exams
Course
benefits
Career advancement: Enhance your qualifications and position yourself for new, rewarding opportunities in sales enablement and product marketing.
Practical expertise: Gain actionable skills and tools that you can immediately apply to make a real impact in your organization’s messaging strategies.
Networking opportunities: Connect with like-minded professionals and industry leaders through the course community, fostering valuable relationships for your career.
Why choosecourses from SEC?
Whether you prefer learning in bulk or taking things one step at a time, select the plan that’s best for you.
Old Way
New Way
Get your team onthe same page...
Fill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates.
Don’t wait ‘til the workshopget your answers instantly.
Get personalized advice for all your enablement questions, backed by our entire knowledge base through SEC GPT - your enablement AI assistant.
FAQS
This course is for Sales Enablement professionals who understand what messaging is, but want to dive deeper into the more refined, up-to-date methods of how to get the most out of the strategy. It’s also very beneficial for those who haven’t undertaken a messaging exercise in some time, and need a refresher. Or, for those who want to position themselves for growth within their career.
Either way, this course will help you on the road to success and become a messaging magician.
The course is 100% online and entirely self-paced. Once you enroll, you’ll work through the modules in chronological order and be invited to take part in activities. At the end of each module, you’ll be presented with mandatory exam questions and if you pass all these, you’ll become Messaging Certified!
The course content, activities, and exams usually take approximately five hours to complete. However, as the course is entirely self-paced, you can take as long as you need.
If you fail the first time around you'll be given the option to retake the exam. If you fail the second attempt, unfortunately, it means you won’t get the certificate. However, all’s not lost, you’ll have still learned LOTS and you’ll be given access to the course materials for life - so you can brush up on the bits you slipped up on forevermore.
For life! One, one-off payment gives you unlimited to all the course’s content forevermore.
