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Convince
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Download
your brochure
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Your path to more effectivesales coaching starts here
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Course
overview
Tired of seeing reps miss their quota, even after you’ve dedicated time to coaching them? Feel a pang of doubt about your coaching skills? We've got your back.
Dive into our sales coaching course and discover a world where coaching meets real-world success.
We'll arm you with the tools to harness valuable data and guide you to blend instinct with actionable data, offering insights into the best practices out there.
With this course, you’ll become an expert in one-to-one sales coaching, and master the ways to weave coaching into your sales enablement strategy.
Chapters
- Coaching defined
- Terms & sales coaching defined
- Where to start? End in mind
- Assessments
- Psychological safety, building trust and affective filter concept
- Four levels of competencies
- Coaching map and plans
- [Fireside chat] Sales coaching - Stephanie Middaugh, Director of Enablement at Workramp
Chapters
- Using data effectively
- What is the Sales velocity metric?
- Using sales velocity to coach
- Conversational intelligence tools and data
- Sales process stages data
- Measuring the coachee and measuring the coach/coaching program
- [Fireside chat] Aligning sales velocity and SE - Kunal Pandya, Founder & CEO at Sales Velocity Labs
Chapters
- Overview of styles and approaches
- Autocratic coaching
- Democratic coaching
- Holistic coaching
- Mindful coaching
- 4DX coaching
Chapters
- Choosing and creating a coaching culture
- Choosing and creating a coaching strategy
- Creating coaching action plans
- Enrolling leaders in strategy
Chapters
- Power of listening and coaching questions
- Templates for a coaching session
- Summary and wrap-up
- Scorecards and additional resources
- [Bonus footage] Coaching in a work-from-anywhere world - Sarah Fricke, Assistant Vice President - Global Revenue Enablement at RingCentral
Chapters
Chapters
Modules
Modules
Modules
Chapters
- Coaching defined
- Terms & sales coaching defined
- Where to start? End in mind
- Assessments
- Psychological safety, building trust and affective filter concept
- Four levels of competencies
- Coaching map and plans
- [Fireside chat] Sales coaching - Stephanie Middaugh, Director of Enablement at Workramp
Chapters
- Using data effectively
- What is the Sales velocity metric?
- Using sales velocity to coach
- Conversational intelligence tools and data
- Sales process stages data
- Measuring the coachee and measuring the coach/coaching program
- [Fireside chat] Aligning sales velocity and SE - Kunal Pandya, Founder & CEO at Sales Velocity Labs
Chapters
- Overview of styles and approaches
- Autocratic coaching
- Democratic coaching
- Holistic coaching
- Mindful coaching
- 4DX coaching
Chapters
- Choosing and creating a coaching culture
- Choosing and creating a coaching strategy
- Creating coaching action plans
- Enrolling leaders in strategy
Chapters
- Power of listening and coaching questions
- Templates for a coaching session
- Summary and wrap-up
- Scorecards and additional resources
- [Bonus footage] Coaching in a work-from-anywhere world - Sarah Fricke, Assistant Vice President - Global Revenue Enablement at RingCentral
Chapters
Chapters
Modules
Modules
Modules
Our stats
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"This was a great course for understanding different coaching styles and ways to build a coaching culture at an organization. The templates and materials they provide are excellent resources."
Scott Sargent
Senior Revenue Enablement Manager
"The course on Sales Coaching was a great introduction to that topic and I will definitely adopt some of the learnings when building a coaching program."
Eleonora Zavalloni
Sales Enablement Manager
"This course was lovely for the time allotted, and I am taking away many practical ideas, strategies and plans to use in my role."
Cheyenne Griffith
Senior Sales Enablement Manager
"This is an amazing course! I think it is a great course for anyone who is looking to deep dive into coaching strategies. I can really see these this topic making a huge impact on SE content and training for Sales Managers."
Annie Johnson
Revenue/Sales Enablement Manager
Download
your brochure
Learn from the collective success and experience of the world’s biggest product marketing community. Not only that, but our certifications are built with the support of PMMs from the largest orgs around such as Adobe, Google, Linkedin, Atlassian, Grammarly, and many more.
If you need help convincing your company to pay for your training, we’ve done the leg work for you.
Your
instructors
Your instructor,
Chris Tran
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A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.
Holly gets a kick out of solving problems with cross-functional teams and telling good stories.
Your instructor,
Jonathan Kvarfordt
Jonathan Kvarfordt, often referred to as “Coach K” (only reason why is because of his complex spelling of his last name and because he coaches) is currently the Founder at GTM AI Academy. He has been in the enablement space for the last ten years, being in sales for 25 years from various industries doing everything from inside sales to enterprise sales. Currently he is a Member, Ambassador, and Certified Fellowship Leader of the SEC. In his sales career he was consistently in the top 10% producing reps and loves supporting team members to succeed
Your instructor,
Chris Tran
A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.
Holly gets a kick out of solving problems with cross-functional teams and telling good stories.
Your instructor,
Sarah Gross
Sarah's life motto is to make her life a story worth telling. Sarah faces all life adventures with this same adventure driven spirit and she loves helping those around her succeed – team members, clients, colleagues and partners. She does this by being inquisitive, listening & leveraging data to help make informed business decisions.
Your instructor,
Chris Tran
A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.
Holly gets a kick out of solving problems with cross-functional teams and telling good stories.
By the end of the course
you'll be able to...
Harness data
Utilize critical sales metrics to inform your coaching strategies, leading to better decision-making and measurable results.
Craft strategies
Design a tailored coaching blueprint for your organization, ensuring systematic, effective, and consistent training sessions.
Optimize your one-to-one coaching
Identify and implement the most effective coaching styles, fine-tuning your approach to suit varied team needs.
What's
included
Dive into a curated blend of theory and real-world examples designed to elevate your understanding of sales coaching, making concepts tangible and actionable.
Engage with interactive assignments that bridge the gap between learning and application, ensuring you not only grasp but master every topic covered.
Validate your knowledge through comprehensive assessments tailored to test and cement your grasp of the key principles and strategies in sales coaching.
Dive into our expertly crafted templates, each meticulously designed to aid you in implementing what you've learned, smoothing your journey towards coaching mastery.
Gain exclusive access to invaluable insights from industry leaders and seasoned professionals, enlightening you on best practices and cutting-edge strategies.
Enjoy 24/7 entry to all course materials, resources, and a supportive community. Learn at your own pace and revisit content whenever you need a refresher.
Upon course completion, earn your Sales Coaching Certified: Masters—a testament to your dedication, expertise, and readiness to transform sales teams.
Benefit from our dedicated team of mentors, ready to assist, answer questions, and guide you through any challenges you encounter on your journey.
Get personalized and actionable advice to your toughest product marketing questions, backed by Product Marketing Alliance’s entire knowledge base, using PMM-GPT.
Get access to
these resources...
With every single one of our courses and certifications, you can get your hands on templates, frameworks, and toolkits. All are designed with the cumulative knowledge of our community to help you implement your newfound knowledge the very next day.
Get this course plus 11 others,with Pro+ membership
Discover how our Pro+ memberships stack up against our individual courses to find the best fit for you or your team.
Sales Enablement Certified: Core
11+ Masters certifications
1 free in-person Summit ticket a year
Live GTM, revenue & AI workshops
Mentor program
100s of exclusive content
60+ templates & frameworks
450+ hours of expert insights
Members-only community
SEC GPT
Lifetime access to individual course bought
Access to all future course updates
Official certification if you pass the exams
Course
benefits
Empowered decision-making: equip yourself with data-driven insights, empowering you to make confident, informed choices in your coaching journey.
Personalized coaching roadmap: gain the expertise to create a bespoke coaching plan tailored to your team's unique needs, optimizing for success.
Enhanced credibility: achieve a recognized certification that establishes your authority in the field, positioning you as a go-to expert in sales coaching.
Why choosecourses from SEC?
Whether you prefer learning in bulk or taking things one step at a time, select the plan that’s best for you.
Old Way
New Way
Get your team onthe same page...
Fill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates.
Don’t wait ‘til the workshopget your answers instantly.
Get personalized advice for all your enablement questions, backed by our entire knowledge base through SEC GPT - your enablement AI assistant.
FAQS
This course is for you if you’re new to sales coaching and are looking for a quick start, or you are a seasoned coach who's looking for some fresh new ideas that have been tested and have proven results.
The course is 100% online and entirely self-paced. Once you enroll, you’ll work through the modules in chronological order and be invited to take part in activities. At the end of each module, you’ll be presented with mandatory exam questions and if you pass all these, you’ll become Sales Coaching: Certified!
The course content, activities, and exams will take approximately around 3 hours to complete.
If you fail the first time around you'll be given the option to retake the exam. If you fail the second attempt, unfortunately, it means you won’t get the certificate. However, all’s not lost, you’ll have still learned LOTS and you’ll be given access to the course materials for life - so you can brush up on the bits you slipped up on forevermore.
For life! One, one-off payment gives you unlimited to all the course’s content forevermore.
