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Become a true sales enablementmaster
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Course
overview
Struggling to leave your mark on your sales team? Can’t convince sellers to attend training or use content? We've got you covered.
Our expert-led Sales Enablement Certified: Masters course dives into best practices used by the very best, helping you put processes in place to convert more prospects into customers.
Gain the skills to design a top-notch sales enablement program from scratch, while maintaining internal stakeholder buy-in.
Plus, we'll guide you on how to build a sales content library filled with one-pagers, battlecards, and sales scripts that your teams will actually use and see success with.
Chapters
- What to expect in this course
- What is and isn't sales enablement
- The business impact of SE
- How do you know when you need sales enablement?
- Sales enablement ownership
- Recap
- Exam #1
Chapters
- Defining what is required
- Discover, develop, launch, iterate
- Exam #2
Chapters
- Discovery through qualitative and quantitative sources
- Building your content, tools, processes & metrics
- Sales organization context and data
- Sales performance, segments & roles
- Additional sales organization context
- Sources for sales organization information
- Prospect - customer context & data
- How to assess and benchmark current vs future state
- The key outputs of discovery - the sales enablement charter
- Exam #3
- Activity #1: Discovery synthesis & recommendations for sales enablement charter
- Coursework
Chapters
- Sales enablement content & the buyer funnel
- Awareness & interest content
- Sales scripts
- Email templates
- Consideration content
- Product (sales) one pagers
- Comparison overview
- Pricing overview
- Product overview
- Webinars
Chapters
- Customer case studies and testimonials
- Competitor battlecards
- External competitor comparisons
- Discovery questions
- Demo scripts & templates
- Pitch presentations
- Product info sheets
- Purchase content
- Objection handling
- ROI calculators
- Relationship management
- Recap
- Exam #4
- Activity #2: Evaluate & build sales enablement assets
- Coursework
Chapters
- Sales enablement tools
- Sales owned tools
- Sales enablement owned tools
- Choosing a tool
- Exam #5
Chapters
- Building sales enablement processes
- Driving alignment internally and externally
- Content mapping
- Aligning to the buyer's journey with sales play and sale
- Onboard, train, reinforce
- Defining intention and objections for onboarding, training and reinforcement
- Understanding the information to onboard, train and reinforce
- Understanding onboarding, training and reinforcement
- Timing and cadence for onboarding, training and reinforcement
- Feedback loops
- Exam #6
- Activity #3
- Coursework
Modules
- Sales enablement metrics
- Leading vs lagging indicators
- Activity metrics
- Attainment metrics
- Time to onboard
- Percentage of reps certified
- Sales confidence
- Quota attainment & budget
- Velocity metrics
- Sales cycle length
- Sales velocity
- Pipeline value metrics
- Average deal size
- Company KPIs
- Metrics best practices
- Validating your enablement program
- Coursework
- Exam #7
Modules
- Guidance on launching your program
- Internal launch best practice
- Scaling your sales enablement program
- Exam #8
- [Bonus footage] Creating a sales playbook from scratch - Darlene Samer, Head of GTM Enablement and Leadership Developement at Yelp
Modules
Chapters
- What to expect in this course
- What is and isn't sales enablement
- The business impact of SE
- How do you know when you need sales enablement?
- Sales enablement ownership
- Recap
- Exam #1
Chapters
- Defining what is required
- Discover, develop, launch, iterate
- Exam #2
Chapters
- Discovery through qualitative and quantitative sources
- Building your content, tools, processes & metrics
- Sales organization context and data
- Sales performance, segments & roles
- Additional sales organization context
- Sources for sales organization information
- Prospect - customer context & data
- How to assess and benchmark current vs future state
- The key outputs of discovery - the sales enablement charter
- Exam #3
- Activity #1: Discovery synthesis & recommendations for sales enablement charter
- Coursework
Chapters
- Sales enablement content & the buyer funnel
- Awareness & interest content
- Sales scripts
- Email templates
- Consideration content
- Product (sales) one pagers
- Comparison overview
- Pricing overview
- Product overview
- Webinars
Chapters
- Customer case studies and testimonials
- Competitor battlecards
- External competitor comparisons
- Discovery questions
- Demo scripts & templates
- Pitch presentations
- Product info sheets
- Purchase content
- Objection handling
- ROI calculators
- Relationship management
- Recap
- Exam #4
- Activity #2: Evaluate & build sales enablement assets
- Coursework
Chapters
- Sales enablement tools
- Sales owned tools
- Sales enablement owned tools
- Choosing a tool
- Exam #5
Chapters
- Building sales enablement processes
- Driving alignment internally and externally
- Content mapping
- Aligning to the buyer's journey with sales play and sale
- Onboard, train, reinforce
- Defining intention and objections for onboarding, training and reinforcement
- Understanding the information to onboard, train and reinforce
- Understanding onboarding, training and reinforcement
- Timing and cadence for onboarding, training and reinforcement
- Feedback loops
- Exam #6
- Activity #3
- Coursework
Modules
- Sales enablement metrics
- Leading vs lagging indicators
- Activity metrics
- Attainment metrics
- Time to onboard
- Percentage of reps certified
- Sales confidence
- Quota attainment & budget
- Velocity metrics
- Sales cycle length
- Sales velocity
- Pipeline value metrics
- Average deal size
- Company KPIs
- Metrics best practices
- Validating your enablement program
- Coursework
- Exam #7
Modules
- Guidance on launching your program
- Internal launch best practice
- Scaling your sales enablement program
- Exam #8
- [Bonus footage] Creating a sales playbook from scratch - Darlene Samer, Head of GTM Enablement and Leadership Developement at Yelp
Modules
Our stats
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“We as product marketers know that Sales Enablement is one of key pillars of our work, yet many of us don't know where to start or are we doing a good job. This course has put a lot of practices into perspective, and definitely gave me inspiration on how to structure the program that will benefit the entire organization”
Igor Kranjčec
Head of Revenue
“Wow! Blown away by the depth of this sales enablement course. Love that there’s a whole section on how to build your assets library. From sales scripts, one pagers & webinars, this course has it all. Can’t wait to implement some of these best practices into my own sales enablement program.”
Crystal Crouch
Founder
“Superb! Would highly recommend no matter where you're at in your sales enablement career journey.”
Tyler J. Rouse
Cloud Software Sales Enablement Professional
Download
your brochure
Learn from the collective success and experience of the world’s biggest product marketing community. Not only that, but our certifications are built with the support of PMMs from the largest orgs around such as Adobe, Google, Linkedin, Atlassian, Grammarly, and many more.
If you need help convincing your company to pay for your training, we’ve done the leg work for you.
Your instructor,
Sapphire Reels
Sapphire's the Director of Portfolio and Integrated Marketing at Pluralsight, where she leads the teams responsible for evolving the company's story as a multi-product platform, and creating/deploying globally integrated marketing programs.
As a sales enablement specialist, Sapphire’s a creative thinker within the realistic scope of an analytical mind. She enjoys telling stories fueled by data and empathy and is au fait with sales enablement best practices.
By the end of the course
you'll be able to...
Design programs
Craft tailored sales enablement programs that align with your business objectives and energize your sales team.
Master metrics
Analyze and interpret key data to prove the impact of your initiatives on revenue and business growth.
Engage teams
Inspire and equip your sales reps with the tools and knowledge they need to excel in today’s competitive market.
What's
included
Over 4 hours of rich, interactive material designed to upgrade your sales enablement game. You won't just learn; you’ll immerse in a transformative experience.
Hands-on assignments that make theory meet practice. We’ve tailored these tasks to help you apply your newfound knowledge to real-world scenarios.
80+ challenging questions to put your learning to the test. Don’t sweat it, though—they're designed to just make sure you've mastered the essentials.
22 tried, tested, and vetted templates and frameworks. They’re ready to use right away to streamline your processes and give you peace of mind.
Glean wisdom from industry vet Sapphire Reels. She’s sharing the secrets that top-tier sales enablement pros don’t want you to know.
Lifetime entry to all course materials. Refresh your skills whenever you need, because we’re not about that 'limited access' life.
78 expert video lessons, masterfully crafted. Picture this: you, coffee in hand, diving into high-quality, engaging content.
Real-world case studies that dissect success and failure alike. We're giving you the behind-the-scenes tour of what works and what doesn't.
Get personalized and actionable advice to your toughest product marketing questions, backed by Product Marketing Alliance’s entire knowledge base, using PMM-GPT.
Get access to
these resources...
With every single one of our courses and certifications, you can get your hands on templates, frameworks, and toolkits. All are designed with the cumulative knowledge of our community to help you implement your newfound knowledge the very next day.
Get this course plus 11 others,with Pro+ membership
Discover how our Pro+ memberships stack up against our individual courses to find the best fit for you or your team.
Sales Enablement Certified: Core
11+ Masters certifications
1 free in-person Summit ticket a year
Live GTM, revenue & AI workshops
Mentor program
100s of exclusive content
60+ templates & frameworks
450+ hours of expert insights
Members-only community
SEC GPT
Lifetime access to individual course bought
Access to all future course updates
Official certification if you pass the exams
Course
benefits
Career advancement: Boost your credentials with a prestigious certification, making you a standout candidate in the competitive sales enablement field.
Practical expertise: Go beyond theory with hands-on exercises and real-world case studies that prepare you for immediate success in your role.
Networking opportunities: Connect with a vibrant community of like-minded professionals, fostering relationships that can lead to mentorship, collaboration, and career opportunities.
Why choosecourses from SEC?
Whether you prefer learning in bulk or taking things one step at a time, select the plan that’s best for you.
Old Way
New Way
Get your team onthe same page...
Fill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates.
Don’t wait ‘til the workshopget your answers instantly.
Get personalized advice for all your enablement questions, backed by our entire knowledge base through SEC GPT - your enablement AI assistant.
FAQS
No matter where you’re at in the journey; whether you’re partnering with a sales enablement team or owning it yourself, this course is packed with a variety of sales enablement content that’ll enhance your credentials, including real-life examples, case studies, expert tuition, templates, and activities you need to build and scale awesome sales enablement programs.
Once you enroll, you’ll work through the modules in whatever order suits your goals and be invited to take part in activities. At the end of each module, you’ll be presented with mandatory exam questions and if you pass all these, you’ll become Sales Enablement Certified!
The course is 100% OnDemand and fully self-paced.
If you fail the first time around you'll be given the option to retake the exam. If you fail the second attempt, unfortunately, it means you won’t get the certificate. However, all’s not lost, you’ll have still learned LOTS and you’ll be given access to the course materials for life - so you can brush up on the bits you slipped up on forevermore.
For life! One, one-off payment gives you unlimited to all the course’s content forevermore.
