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Convince
your boss
Download
your brochure
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Start delivering more impactful SKO experiences
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Brought to you,
in partnership with...
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Course
overview
Sales kickoff season is a busy time in any organization. But if you struggle with planning and executing compelling SKOs, you're not alone.
Whether you're a newbie or a seasoned pro, our expert-led course walks you through every step, including: initial planning, collaborating on strategy with stakeholders, executing on the day, and keeping the momentum going post-SKO
With the help of an experienced expert, you’ll learn how to set goals, design compelling presentations, and, most importantly, keep that energy going.
It’s time to turn your SKO challenges into triumphs!
Chapters
- What is the purpose of a sales kickoff?
- Who is the sales kickoff for?
- What is your timeline?
- What are your goals?
- What are your objectives?
Chapters
- The kickoff meeting
- Start by surveying your audience
- Determine your budget
- Choose your theme!
- Milestones leading up to your SKO
- [Bonus footage] Ensuring a smooth strategy for your kickoff - Del Nakhi, Senior Director Global GTM strategy, operations & enablement at MariaDB
Chapters
- Iron out your logistics
- Planning your agenda
- Engage your customers and partners
- Entertainment - making your SKO fun!
- Review, rehearse, and refine!
- Pre-reading and pre-work
Chapters
- Selecting your host for SKO
- [Fireside chat] Paul Dean, Training & Enablement Manager at Kitman Labs
- Interactive workshops
- Product vision
- Product vision with Virginia Diego, Head of Product at Cobee
- [Fireside chat] Sonya Pupaza, Field Enablement Manager at Camunda
Chapters
- Learn from your SKO
- Keep the momentum going
- Start planning your next kickoff
- Track your progress
- Congratulations
Chapters
Chapters
Modules
Modules
Modules
Chapters
- What is the purpose of a sales kickoff?
- Who is the sales kickoff for?
- What is your timeline?
- What are your goals?
- What are your objectives?
Chapters
- The kickoff meeting
- Start by surveying your audience
- Determine your budget
- Choose your theme!
- Milestones leading up to your SKO
- [Bonus footage] Ensuring a smooth strategy for your kickoff - Del Nakhi, Senior Director Global GTM strategy, operations & enablement at MariaDB
Chapters
- Iron out your logistics
- Planning your agenda
- Engage your customers and partners
- Entertainment - making your SKO fun!
- Review, rehearse, and refine!
- Pre-reading and pre-work
Chapters
- Selecting your host for SKO
- [Fireside chat] Paul Dean, Training & Enablement Manager at Kitman Labs
- Interactive workshops
- Product vision
- Product vision with Virginia Diego, Head of Product at Cobee
- [Fireside chat] Sonya Pupaza, Field Enablement Manager at Camunda
Chapters
- Learn from your SKO
- Keep the momentum going
- Start planning your next kickoff
- Track your progress
- Congratulations
Chapters
Chapters
Modules
Modules
Modules
Our stats
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"The Sales Enablement Collective SKO course was great and give me some wonderful ideas to put into practice for my organization's upcoming SKO"
Sharon Moore
Program Manager
“I really enjoyed the whole course, especially understanding how to report out and relate goals back to leadership from an SKO and keep them top of mind all year round, keeping a salesforce excited. Some of the most important pieces are the cross-functional collaboration and including our customer voices!!“
Jill Sawyer
Product Marketing Manager
"I really recommend that anyone who has not been part of SKO planning take this course. It covers all aspects of the event, to make sure you don't miss a beat! Worth my time for sure!"
Annie Johnson
Revenue Enablement Manager
Download
your brochure
Learn from the collective success and experience of the world’s biggest product marketing community. Not only that, but our certifications are built with the support of PMMs from the largest orgs around such as Adobe, Google, Linkedin, Atlassian, Grammarly, and many more.
If you need help convincing your company to pay for your training, we’ve done the leg work for you.
Your
instructors
Your instructor,
Chris Tran
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A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.
Holly gets a kick out of solving problems with cross-functional teams and telling good stories.
Your instructor,
Miryam Meir
Miryam has spent over 10 years in high growth technology startups across multiple industries, including digital advertising, blockchain, SMB payments technology, and most recently cybersecurity. Currently, Miryam leads the product marketing team at Salesforce, where she sets the strategy, guides the team, and has grown the organization from a one-product company to a multi-product platform. When she’s not working, Miryam loves to travel, spend time with her dog and husband, read, play the piano, and explore her hometown of Brooklyn, NY.
Your instructor,
Chris Tran
A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.
Holly gets a kick out of solving problems with cross-functional teams and telling good stories.
Your instructor,
Del Nakhi
People are complex. Organizational change is hard, but essential for businesses to grow. And yet, the capacity, capability and discipline to effectively manage and sustain change is limited, especially among leaders and executives who are catalysts for change. As the Founder and CEO of Lead to Catalyze, Del Nakhi, CCMP™ takes a fundamentally different approach to change. Del goes beyond delivering change tactics to implementing a change strategy that builds agile organizations.
With more than 15 years of experience driving growth and leading business transformation initiatives for B2B SaaS and B2C companies at larger, public corporations and smaller startups, Del uses a holistic approach to addresses mindset, behaviors, leadership, systems, processes and culture to help her clients optimize performance and productivity, while keeping employees engaged.
Given her experience and the important role enablement professionals play in managing change, Del's passionate about helping the enablement community to integrate change management into their strategies to deliver lasting business results.
Your instructor,
Chris Tran
A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.
Holly gets a kick out of solving problems with cross-functional teams and telling good stories.
Your instructor,
Sonia Pupaza
With over 15 years of experience in B2B revenue enablement, go-to-market strategy, marketing, training, instructional design, course development, and project/program management, Sonia is passionate about advancing customer-facing teams' effectiveness by providing comprehensive enablement solutions. As a Field Enablement Manager at Camunda, she manages the design, development, and deployment of product, process, and skills enablement programs that align with the global leaders' "Big Bets" and OKRs.
Your instructor,
Chris Tran
A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.
Holly gets a kick out of solving problems with cross-functional teams and telling good stories.
Your instructor,
Julie Newhouse
Julie, currently serving as the Director of Revenue Enablement at Mura, brings extensive experience to her role. Prior to her position at Mura, she held the role of Director of Revenue Enablement at Bill.com. With a background in enabling revenue teams for success, Julie is committed to driving growth and maximizing efficiency within sales organizations. Her strategic leadership and dedication to empowering teams have consistently led to improved performance and enhanced customer experiences.
Your instructor,
Chris Tran
A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.
Holly gets a kick out of solving problems with cross-functional teams and telling good stories.
Your instructor,
Stephanie Middaugh
Stephanie is a spunky and creative Revenue Enablement professional with over 14 years of experience in enablement, training, and sales operations. She's data and results-driven with a track record of building impactful and scalable programs and training at companies that have successfully IPO'd and been acquired during her tenure.
Your instructor,
Chris Tran
A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.
Holly gets a kick out of solving problems with cross-functional teams and telling good stories.
Your instructor,
Jaren Krchnavi
As an established GTM and sales enablement leader, Jaren works alongside VPs and managers of sales, operations, marketing up to CXO level to drive revenue by rolling-out and reinforcing programs, tools and sales methods to enhance the efficiency and effectiveness of global sales. With a background in sales excellence, communications, marketing and sales Jaren has gained a unique skill set that allows him to manage cross departmental teams to create successful initiatives that elevate sales to the next level.
By the end of the course
you'll be able to...
Plan SKOs
Effortlessly design and execute sales kickoffs that resonate, ensuring your team's motivated and aligned with your vision.
Work collaboratively
Learn to harness the collective power of your organization and work cross-functionally to run powerful, engaging SKOs.
Craft agendas
Design compelling SKO agendas, blending educational sessions with fun activities, ensuring engagement and team bonding.
What's
included
Ever wondered what makes an awesome SKO? Dive into curated lessons that unwrap every secret, from first thoughts to post-event momentum. Let's learn together!
Engaging assignments and real-world scenarios that challenge you to apply what you’ve learned, getting you ready for any SKO challenge.
Ready for a quick pop quiz? Our tailored exams make sure you've got the hang of things. No stress, just a way to see what you've got!
Need a quick start? Grab our tried-and-true templates. From agendas to KPIs, consider these your SKO planning cheat sheets!
Benefit from Miryam Meir’s decade-long expertise, offering you invaluable insights, tips, and strategies to up your SKO game.
Night owl or early riser, we’ve got your back! Dive into course goodies anytime, anywhere with 24/7 availability to course materials, forums, and expert Q&As at your own pace and convenience.
Finish up and flaunt that SKO Certified: Masters certificate, showcasing your expertise in sales kickoff planning and amplifying your professional credentials.
Join the club! Connect with fellow students, share experiences, ask questions, and build a network of professionals all embarking on the SKO mastery journey. Who said learning can't be social?
Get personalized and actionable advice to your toughest product marketing questions, backed by Product Marketing Alliance’s entire knowledge base, using PMM-GPT.
Get access to
these resources...
With every single one of our courses and certifications, you can get your hands on templates, frameworks, and toolkits. All are designed with the cumulative knowledge of our community to help you implement your newfound knowledge the very next day.
Get this course plus 11 others,with Pro+ membership
Discover how our Pro+ memberships stack up against our individual courses to find the best fit for you or your team.
Sales Enablement Certified: Core
11+ Masters certifications
1 free in-person Summit ticket a year
Live GTM, revenue & AI workshops
Mentor program
100s of exclusive content
60+ templates & frameworks
450+ hours of expert insights
Members-only community
SEC GPT
Lifetime access to individual course bought
Access to all future course updates
Official certification if you pass the exams
Course
benefits
Elevate your SKO impact: Create engaging, results-driven sales kickoffs that align and energize your team for better performance.
Save time with proven tools: Access exclusive templates and resources designed to streamline your SKO planning process.
Gain industry recognition: Earn an official certification to showcase your expertise and boost your career prospects.
Why choosecourses from SEC?
Whether you prefer learning in bulk or taking things one step at a time, select the plan that’s best for you.
Old Way
New Way
Get your team onthe same page...
Fill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates.
Don’t wait ‘til the workshopget your answers instantly.
Get personalized advice for all your enablement questions, backed by our entire knowledge base through SEC GPT - your enablement AI assistant.
FAQS
This course is for anyone who’s ready to plan the perfect SKO. This course will equip you with the confidence and know-how you need to plan and execute an exciting and effective SKO
The course is 100% online and entirely self-paced. Once you enroll, you’ll work through the modules chronologically and be invited to participate in activities. At the end of each module, you’ll be presented with mandatory exam questions, and if you pass all these, you’ll become Sales Kickoff Certified!
The course content, activities, and exams will take approximately 3 hours to complete. As the course is entirely self-paced, you can take as long as you need.
If you fail the first time around you'll be given the option to retake the exam. If you fail the second attempt, unfortunately, it means you won’t get the certificate. However, all’s not lost, you’ll have still learned LOTS and you’ll be given access to the course materials for life - so you can brush up on the bits you slipped up on forevermore.
For life! One, one-off payment gives you unlimited to all the course’s content forevermore.
