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Convince
your boss
Download
your brochure
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Build a sales onboarding processyou can be proud of
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Brought to you,
in partnership with...
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Course
overview
Onboarding is one of the most important parts of any enablement professional’s role. If you can prepare new sales hires for success from the beginning, you’re going to see more sales sooner.
In this course, you’ll learn how to create an efficient, effective onboarding program that will decrease rep ramp time and improve their revenue-generating ability - while also instilling a culture of growth and continuous learning.
Discover how to take onboarding from a tedious check-box exercise, to a strategic initiative that will expedite new hires’ paths to productivity.
Chapters
- What is onboarding?
- How is onboarding different from orientation?
- Key players
- Your new sales hires will come from diverse backgrounds
- A Framework for Developing a Comprehensive Onboarding Program: The Onboarding Timeline
- A Framework for Developing a Comprehensive Onboarding Program: The ‘Four Cs Model’
- Sales onboarding matrix
Chapters
- Recruitment - Compliance
- Recruitment - Clarification
- Coursework | Sales interview toolkit
- Recruitment - Connection
- Recruitment - Culture
- Contracted
- Metrics
- [Bonus footage] Tips for on-boarding success - Tas Hirani, Director Revenue Operations and Enablement at Aquant
Chapters
- Day one
- Role clarification model introduction
- Role clarification model - learning content
- Role clarification model - learner provider
- Role clarification model - learning modality and mix
- Role clarification model - learning mix
- [Fireside chat] Brooke Coletti, Senior Scaled Go-To-Market Enablement Manager at Amazon Web Services (AWS)
Chapters
- Connection
- Culture
- Metrics and success momentum
- Key performance indicators (KPIs)
- [Bonus footage] Onboarding essentials for a remote workforce - Chelsey Groh, Director, Learning and Enablement at Motus
Chapters
- First year: compliance and clarification
- First year: building a learning sustainment strategy
- Connection - culture
- Metrics
Chapters
- Audit
- Build your own onboarding roadmap
- Improve over time
- [Fireside chat] Cory Welsh, Senior Enablement Lead, New Hire Onboarding at LinkedIn
- [Bonus footage] From onboarding to everboarding | RingCentral, Sage Intacct, Cisco and Riskified
Chapters
Modules
Modules
Modules
Chapters
- What is onboarding?
- How is onboarding different from orientation?
- Key players
- Your new sales hires will come from diverse backgrounds
- A Framework for Developing a Comprehensive Onboarding Program: The Onboarding Timeline
- A Framework for Developing a Comprehensive Onboarding Program: The ‘Four Cs Model’
- Sales onboarding matrix
Chapters
- Recruitment - Compliance
- Recruitment - Clarification
- Coursework | Sales interview toolkit
- Recruitment - Connection
- Recruitment - Culture
- Contracted
- Metrics
- [Bonus footage] Tips for on-boarding success - Tas Hirani, Director Revenue Operations and Enablement at Aquant
Chapters
- Day one
- Role clarification model introduction
- Role clarification model - learning content
- Role clarification model - learner provider
- Role clarification model - learning modality and mix
- Role clarification model - learning mix
- [Fireside chat] Brooke Coletti, Senior Scaled Go-To-Market Enablement Manager at Amazon Web Services (AWS)
Chapters
- Connection
- Culture
- Metrics and success momentum
- Key performance indicators (KPIs)
- [Bonus footage] Onboarding essentials for a remote workforce - Chelsey Groh, Director, Learning and Enablement at Motus
Chapters
- First year: compliance and clarification
- First year: building a learning sustainment strategy
- Connection - culture
- Metrics
Chapters
- Audit
- Build your own onboarding roadmap
- Improve over time
- [Fireside chat] Cory Welsh, Senior Enablement Lead, New Hire Onboarding at LinkedIn
- [Bonus footage] From onboarding to everboarding | RingCentral, Sage Intacct, Cisco and Riskified
Chapters
Modules
Modules
Modules
Our stats
.avif)
"There’s a lot of good content that can help navigate the emotional and mental state of a new hire. Additionally, there’s ways to put ourselves in their shoes to understand what they might be feeling and how we can get ahead of potential problems later on by offering support and fostering a learning environment."
Paul Dean
Program Manager, ACS Onboarding Programs
"It was a great course! I wish I had this when I started my journey of building delightful, strategic and impactful sales onboarding programs."
Yvonne Anders
Senior GTM Enablement Program Manager
Download
your brochure
Learn from the collective success and experience of the world’s biggest product marketing community. Not only that, but our certifications are built with the support of PMMs from the largest orgs around such as Adobe, Google, Linkedin, Atlassian, Grammarly, and many more.
If you need help convincing your company to pay for your training, we’ve done the leg work for you.
Your
instructors
Your instructor,
Chris Tran
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A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.
Holly gets a kick out of solving problems with cross-functional teams and telling good stories.
Your instructor,
Arup Chakravarti
Arup Chakravarti is a Fellow at the Institute of Sales Professionals. With 20+ years of experience working at organizations such as American Express and Elavon his passion is using data and insights to drive revenue growth. With over 15 years experience in B2B sales and marketing leadership, Arup has a unique skill set that helps him bring together go-to-market teams, and deliver on ambitious growth aspirations.
Core to his values is his desire to help clients, partners, community and mentees develop and grow in their professional lives.
Arup recently led the sales operations and enablement function at Equifax Europe, is a Fellow of The Institute of Sales Professionals and an Ambassador for the Sales Enablement Collective.
You’ll typically find Arup talking about Enablement, SalesOps, sales competencies, mindfulness, and mentorship - either on social media, or as a keynote speaker.
Your instructor,
Chris Tran
A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.
Holly gets a kick out of solving problems with cross-functional teams and telling good stories.
Your instructor,
Sheevaun Thatcher
Sheevaun's journey from team sports to technology leadership is as dynamic as her approach to business. From coding to professional services, she found her true calling in strategic enablement, bridging sales and leadership to drive winning strategies. Her playbook, built on proven methods and tools, fuels sales velocity and growth. With investor confidence in her vision, Sheevaun champions the power of people, recognizing that success is fueled by team dynamics and individual drive.
Your instructor,
Chris Tran
A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.
Holly gets a kick out of solving problems with cross-functional teams and telling good stories.
Your instructor,
Steffaney Zohrabyan
Steffaney Zohrabyan is a seasoned industry leader at the forefront of Digital Adoption, Sales Enablement, and Digital Transformation. With a robust background spanning several years, Steffaney has been instrumental in crafting disruptive and strategic technology enablement programs for prominent companies including Liveops, LendingClub, Robert Half, T-Mobile for Business, PTC, and Cisco.
Known for her expertise in driving innovation and data-driven decisions, Steffaney excels in guiding organizations through complex digital transformations. Her career highlights include implementing cutting-edge technologies and initiatives that optimize operational efficiency and drive sustainable growth in dynamic business environments.
As a passionate advocate for digital innovation, Steffaney Zohrabyan continues to shape the future of Digital Transformation, empowering companies to leverage technology effectively and achieve transformative results in today's rapidly evolving marketplace.
Your instructor,
Chris Tran
A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.
Holly gets a kick out of solving problems with cross-functional teams and telling good stories.
Your instructor,
Rita Floyd
Rita Floyd brings over two decades of invaluable experience in the business sector, specializing in the development and implementation of cutting-edge sales strategies at Sage. Her primary focus lies in leveraging innovative technology to revolutionize sales enablement practices, enhancing growth and operational efficiency across the organization.
Throughout her career, Rita has been instrumental in driving the Sales Enablement Technology program at Sage, integrating state-of-the-art outreach platforms and CRM systems. Her strategic initiatives have consistently optimized the sales process, empowering teams with advanced tools and methodologies to achieve unparalleled success.
With a passion for innovation and a proven track record of implementing transformative sales enablement solutions, Rita Floyd continues to lead Sage towards new heights of excellence in the dynamic and competitive business landscape.
Your instructor,
Chris Tran
A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.
Holly gets a kick out of solving problems with cross-functional teams and telling good stories.
Your instructor,
Tas Hirani
Tas Hirani, Global Director of Enablement at Aquant.io, choreographs the enablement journey for sellers worldwide. Her core focus? Enterprise sellers navigating large deals over $1 million, plus technical and desk-based sales pros.
A 15-year sales veteran with mastery across financial services, telecoms and field service, Hirani intimately understands client needs.
Her multidimensional background - project management, implementation, delivery, business analysis, solution architecting - fuels her enablement prowess.
Hirani empowers new and experienced sellers holistically, driving sustainable revenue growth through comprehensive skill development, she’s an enablement force to be reckoned with.
By the end of the course
you'll be able to...
Understand the core principles of onboarding
From the purpose and scope, to the execution and measurement, you’ll come away with a firm grasp on why onboarding is so important and how to maximize its effectiveness.
Generate innovative onboarding ideas
Whatever situation you’re in, you’ll learn how to use a creative approach to designing every aspect of your onboarding process, ensuring that it’s engaging for new hires.
Develop a comprehensive onboarding plan
You’ll acquire every skill necessary to design, implement, and execute an onboarding program that will put new sales reps in the best position to win deals. Reduce ramp times and reap the rewards of your program.
What's
included
Industry-leading, community-led curriculum that covers the core pillars of sales onboarding from every angle - with nothing but expert intel throughout.
Cutting-edge insights from world-leading sales enablement experts from Equifax, Aquant, LinkedIn, and more on how they've achieved success - so you can tap into their learnings.
Exam questions throughout to consolidate your learning, challenge your way of thinking and ensure what you learn in the course is taken out into the real world.
Tried, tested, and vetted templates and frameworks ready to use right away to streamline your processes and work with peace of mind.
Create your own bank of tangible takeaways, bring them back to your boss, implement them right away, demonstrate instant ROI, and grow your career.
Access fireside chats, and extra footage, plus apply practical tools and resources to implement cutting-edge onboarding strategies.
Get officially Sales Onboarding Certified and access the entire library of content for life.
Get personalized and actionable advice to your toughest product marketing questions, backed by Product Marketing Alliance’s entire knowledge base, using PMM-GPT.
Get access to
these resources...
With every single one of our courses and certifications, you can get your hands on templates, frameworks, and toolkits. All are designed with the cumulative knowledge of our community to help you implement your newfound knowledge the very next day.
Get this course plus 11 others,with Pro+ membership
Discover how our Pro+ memberships stack up against our individual courses to find the best fit for you or your team.
Sales Enablement Certified: Core
11+ Masters certifications
1 free in-person Summit ticket a year
Live GTM, revenue & AI workshops
Mentor program
100s of exclusive content
60+ templates & frameworks
450+ hours of expert insights
Members-only community
SEC GPT
Lifetime access to individual course bought
Access to all future course updates
Official certification if you pass the exams
Course
benefits
Revolutionize your org’s onboarding
Prepare new sales reps quicker
Analyze your program’s effectiveness
Why choosecourses from SEC?
Whether you prefer learning in bulk or taking things one step at a time, select the plan that’s best for you.
Old Way
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Get your team onthe same page...
Fill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates.
Don’t wait ‘til the workshopget your answers instantly.
Get personalized advice for all your enablement questions, backed by our entire knowledge base through SEC GPT - your enablement AI assistant.
FAQS
If you’re new to sales onboarding and need to learn the fundamentals, or are a seasoned professional looking for some fresh new ideas that have been tested and have proven results, then Sales Onboarding: Certified is for you.
The course is 100% online and entirely self-paced. Once you enroll, you’ll work through the modules in chronological order and be invited to take part in activities. At the end of each module, you’ll be presented with mandatory exam questions and if you pass all these, you’ll become Sales Onboarding Certified!
The course content, activities, and exams will take approximately 4+ hours to complete. However, as the course is entirely self-paced, you can take as long as you need.
If you fail the first time around you'll be given the option to retake the exam. If you fail the second attempt, unfortunately, it means you won’t get the certificate. However, all’s not lost, you’ll have still learned LOTS and you’ll be given access to the course materials for life - so you can brush up on the bits you slipped up on forevermore.
For life! One, one-off payment gives you unlimited to all the course’s content forevermore.
